There's also the problem of the ' brown discount,' a term coined by actor America Ferrera in a recent interview on the Latina to Latina podcast. You can't pay your rent you can't pay your phone bill you can't get on the subway or in a Lyft for exposure.' 'I mean, principally it's a mathematical problem.

'Exposure is not an accepted form of currency at the bank,' she says. Juleyka Lantigua-Williams, a media expert and the founder and CEO of LWC Studios, has heard this idea thrown around in a lot of different ways over the two decades she has worked in journalism and media. For more, sign up for the newsletter and follow on Twitter.Īs in: 'We can't pay you for your work, but this opportunity will be great exposure for you.'

This story comes from Life Kit, NPR's family of podcasts to help make life better - covering everything from exercise to raising kids to making friends. If you're just starting out, work in a creative field or are a freelancer - or perhaps all three - you might feel like the wind is blowing in the other direction and are probably already familiar with the idea of 'exposure.' As of late, we've shifted from the Great Resignation to the Great Renegotiation, with the common throughline suggesting that the balance of power has largely tilted into the hands of the worker.īut of course, it's not universally so. The American workforce has been in a state of flux since the coronavirus pandemic began.

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